Recruitment advice, job seeker support and company news

Cara Mackay On Being Real, Relationships & Respect

28th May 2020

Cara Mackay is feisty and forthright. A woman in a man's world, Cara leads a predominantly male team in the construction industry.

Upon taking over the running of her family's firm, Cara created a strong brand statement for the business - Gillies and Mackay make the best sheds in the world - and turned to content marketing to build a sustainable, growing pipeline of sales.

Known as #NattyShedGirl on social media Cara's content is a master class on being real, sharing useful advice to educate shoppers and conveying a personality for her brand – customers know exactly what they're going to get when they buy a Gillies and Mackay shed.

Catching Cara during lockdown she talks powerfully about:

  • prejudice and perceptions in the workplace
  • building trust within a team
  • the damaging cancel culture
  • looking after her team during the COVID crisis.

Cara closes the interview on what drives her, stokes her passion and how she identified her purpose.

Visit to see Cara's content marketing wizardry and to view the best sheds in the world – ever.

Cara was interviewed by Jude Thorpe, for our women in business series on passion, purpose and making a difference.

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