Cara Mackay On Being Real, Relationships & Respect
28th May 2020
Cara Mackay is feisty and forthright. A woman in a man's world, Cara leads a predominantly male team in the construction industry.
Upon taking over the running of her family's firm, Cara created a strong brand statement for the business - Gillies and Mackay make the best sheds in the world - and turned to content marketing to build a sustainable, growing pipeline of sales.
Known as #NattyShedGirl on social media Cara's content is a master class on being real, sharing useful advice to educate shoppers and conveying a personality for her brand – customers know exactly what they're going to get when they buy a Gillies and Mackay shed.
Catching Cara during lockdown she talks powerfully about:
- prejudice and perceptions in the workplace
- building trust within a team
- the damaging cancel culture
- looking after her team during the COVID crisis.
Cara closes the interview on what drives her, stokes her passion and how she identified her purpose.
Visit https://gilliesandmackay.com/ to see Cara's content marketing wizardry and to view the best sheds in the world – ever.
Cara was interviewed by Jude Thorpe, for our women in business series on passion, purpose and making a difference.